What are you looking for?
Chilexpress
New strategic definitions and brand identity, connected to the current and future challenges of the environment
The challenge
Chilexpress is a brand whose essence is to connect people through transactions; however, it sought to evolve to better connect with its audiences, creating a positive impact for society through trust, agility, and sustainability in everything it does.
What we did
A comprehensive consulting process in which we developed an integrated diagnosis, strategic brand definitions, an update of the visual and verbal identity, and a value proposition for different segments.
We also supported the activation of all these elements across the brand’s touchpoints, creating a communications plan that allowed Chilexpress to reach its audiences with the right messages to achieve the desired brand repositioning.
Result
A transformation process that aligned the entire company around a new strategy and identity connected to the needs of its audiences and the future of the business, in order to generate greater sustainability and a more positive impact on society. Chilexpress is the leading brand in its category.
What we did
BancoEstado enfrentaba la necesidad de avanzar en su estrategia de sostenibilidad y ESG, impulsada por una fuerte convicción institucional, pero con escasa claridad respecto de cómo estos temas eran percibidos y...
Let's talk
Tell us where you are and let's talk about how to tackle it together.
