Conexión

A new brand identity that embodies the brand’s innovative and approachable spirit

The challenge

We drove a new approach to workforce reskilling

In the context of creating a consortium for a new electric transmission company (direct current technology), the challenge was to build definitions and a brand strategy that would highlight and showcase the project’s vision of contribution to the country. From the outset, the project would involve strong work with communities, enable Chile to transport a greater amount of clean energy, and be key to decarbonization.

What we did

Our value proposition

Strategy and Purpose
Culture and Leadership
Brand and Experience
Design, Communications and Marketing
Research: Insights and Metrics

An in-depth diagnostic process, in which we spoke with stakeholders from the different companies as well as experts and key informants from the industry.

The collaborative development of strategic definitions, along with the creation of the name and visual identity for the project.

Result

Our impact: a connected brand

"Brand definitions with a clear purpose that speaks to this consortium’s reason for being: “Connecting people and society with our country’s clean energy and with a more sustainable future”