What are you looking for?
CAP
Brand repositioning and identity to project a new stage for the group
The challenge
After redefining its purpose, corporate structure and business diversification strategy, Grupo CAP, an iconic Chilean company with over 80 years of history, faced the challenge of taking a new step in its transformation process.
To do so, it needed to reposition the CAP brand with its different audiences, projecting an identity capable of reflecting its evolution from mining toward a broader ecosystem linked to industry and infrastructure.
What we did
Building on the purpose definitions developed with Almabrands in 2021 and the business strategy projected to 2030, we developed a new brand narrative and identity capable of expanding CAP’s territory.
The work sought to strengthen its identity as a group, positioning the brand in a broader space that integrates mining, industry and infrastructure, and projecting attributes of innovation, dynamism and sustainability.
Result
A renewed brand identity that projects the group's strategic evolution toward new territories of growth.
What we did
En el año 2022, Gildemeister estaba comenzando a transitar una nueva etapa como organización y junto con la llegada de un nuevo Gerente General y la conformación de un nuevo comité ejecutivo, inicia un proceso...
Let's talk
Tell us where you are and let's talk about how to tackle it together.
