In this context, we carried out an in-depth innovation process involving different areas of the organization, structured in a series of stages aimed at developing and creating new products connected to consumer needs that also reflected the essence of the brand. We researched global trends in the world of chocolate and gathered insights from different consumer segments and fans of the Trencito brand. With all this information as input, more than 40 people from Nestlé took part in a creative ideation and product design workshop (from conceptualization to packaging…
In this context, we carried out an in-depth innovation process involving different areas of the organization, structured in a series of stages aimed at developing and creating new products connected to consumer needs that also reflected the essence of the brand.
We researched global trends in the world of chocolate and gathered insights from different consumer segments and fans of the Trencito brand.
With all this information as input, more than 40 people from Nestlé took part in a creative ideation and product design workshop (from conceptualization to packaging design).
The selected concepts moved on to the prototyping phase, where, in a new work session, they were evaluated by the brand’s fans, who chose a winning product through testing, along with a series of other products to complement the brand’s offering.
