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COPEC
An anniversary that activated purpose across Chile
The challenge
For its 90th anniversary, COPEC wanted the commemoration to be more than a symbolic milestone: an opportunity for reflection, participation, and mobilization that would strengthen commitment to the COPEC of the future.
The challenge was to put purpose at the center of the celebration, engaging employees and dealers across Chile and turning the anniversary into a lever for cohesion and strategic vision.
What we did
We designed and implemented more than 60 Personal Purpose Workshops, reaching more than 1,000 people, including employees and the extended team, creating spaces for reflection, conversation, and connection between personal purpose and organizational purpose.
The process was driven together with the People Management team, integrating internal leadership to ensure depth and cultural continuity.
Result
The anniversary became a mobilizing and meaningful experience, strengthening the sense of belonging and cultural alignment around purpose.
What we did
Chilexpress es una marca que por esencia busca conectar a las personas desde lo transaccional, sin embargo, buscaba evolucionar para conectar de mejor forma con sus audiencias, generando un impacto positivo para la...
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